The music video for Bosnian DJ Solomun's new song "Customer Is King" has been shot and directed by Rockstar Games, and it takes place entirely within Grand Theft Auto 5.
Using motion capture and animation, Rockstar placed Solomun into GTA 5 as a delivery man, making timed runs across Los Santos while running across familiar faces and events from the ever-popular game. At different points he witnesses the three protagonists begin their jewelry store heist, he drops off some goods at Michael's house only to be hit on by his wife, and much more.
The song is the lead single off the "Customer Is King" EP, which is the one-hundredth release from Diynamic Music, founded by Solomun and Adriano Trolio. The video for the song, which debuted on noisey, was shot and directed by Rockstar Games. This is the first time the company has partnered with an artist to debut music using GTA5 as a platform.
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