Friday, August 17, 2018

No, Netflix Isn't Introducing Unskippable Ads During Shows

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Despite what you may have heard, Netflix is not introducing unskippable ads during shows.

Although some Reddit users have claimed to be hit by unskippable ads while binging their favorite shows, a Netflix spokesperson confirmed to IGN that the ads are actually personalized recommendations the company is currently testing, and users can skip them if they are not interested.

According to the spokesperson, the test is temporary and only affects a small subset of users. "At Netflix, we conduct hundreds of tests every year so we can better understand what helps members more easily find something great to watch."

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