Thursday, June 20, 2019

Why Marvel’s JJ Abrams Spider-Man Reveal Backfired

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Marvel Comics covered the internet in sticky strands of speculation this week by teasing some big Spider-Man news with a countdown written in webbing. The first teaser showed the number four spun in threads from a black spider, and then once per day following came the three, two, one -- culminating with the news: JJ Abrams is co-writing a new Spider-Man mini-series... with his son, 21 year-old Henry Abrams.

Regardless of how you feel about the news itself, the way Marvel teed it up struck a bad chord with fans, earning the publisher instant resentment online. It all stems from that first teaser: the number four written in webbing. Barring a Spider-Man and Fantastic Four crossover, the only other natural conclusion was that Marvel was hinting at a comic book adaptation of Sam Raimi’s canceled Spider-Man 4 movie.

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from IGN All http://bit.ly/2IYneD8
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